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Industry segmentation consists of having the full heterogeneous market for an item and dividing it into several sub-markets or segments, Every single of which tends to be homogeneous in all considerable factors.[twelve] The process is conducted for 2 principal functions: superior allocation of a firm's finite methods and to higher serve the more di
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Marketing is any strategy or action which could help a business reach its goals, improve its sales and income, and/or has enhanced manufacturer notion.Marketing ethics is an area of applied ethics which specials While using the ethical ideas at the rear of the Procedure and regulation of marketing. Some areas of marketing ethics (ethics of advertis